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Résultats pour "Review of Marketing Research"
-
Marketing in and for a Sustainable Society
- Livre relié | Anglais | Review of Marketing Research | n° 13
- This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, c... Savoir plus
260,95 €Livraison 2 à 3 semaines260,95 €Livraison 2 à 3 semaines -
Measurement in Marketing
- Livre relié | Anglais | Review of Marketing Research | n° 19
- Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fu... Savoir plus
198,45 €Livraison 2 à 3 semaines198,45 €Livraison 2 à 3 semaines -
Review of Marketing Research
- Livre relié | Anglais | Review of Marketing Research | n° 7
- This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered... Savoir plus
246,45 €Livraison 2 à 3 semaines246,45 €Livraison 2 à 3 semaines -
Review of Marketing Research
- Livre relié | Anglais | Review of Marketing Research | n° 4
- Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous ... Savoir plus
225,95 €Livraison 2 à 3 semaines225,95 €Livraison 2 à 3 semaines -
Innovation and Strategy
- Livre relié | Anglais | Review of Marketing Research | n° 15
- This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy. Savoir plus
254,95 €Livraison 2 à 3 semaines254,95 €Livraison 2 à 3 semaines -
Brand Meaning Management
- Livre relié | Anglais | Review of Marketing Research | n° 12
- Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management is foundatio... Savoir plus
296,45 €Livraison 2 à 3 semaines296,45 €Livraison 2 à 3 semaines -
Review of Marketing Research
- Livre relié | Anglais | Review of Marketing Research | n° 8
- This special issue of Review of Marketing Research is unique in that it contains articles by marketing legends in their own words. Presented in alphab... Savoir plus
281,95 €Livraison 2 à 3 semaines281,95 €Livraison 2 à 3 semaines -
Review of Marketing Research
- Livre relié | Anglais | Review of Marketing Research | n° 10
- Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and unive... Savoir plus
312,95 €Livraison 2 à 3 semaines312,95 €Livraison 2 à 3 semaines -
Special Issue: Toward a Better Understanding of the Role of Value in Markets and Marketing
- Livre relié | Anglais | Review of Marketing Research | n° 9
- In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-cre... Savoir plus
289,95 €Livraison 2 à 3 semaines289,95 €Livraison 2 à 3 semaines -
Review of Marketing Research
- Livre relié | Anglais | Review of Marketing Research | n° 5
- Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, ... Savoir plus
225,95 €Livraison 2 à 3 semaines225,95 €Livraison 2 à 3 semaines -
Review of Marketing Research
- Livre relié | Anglais | Review of Marketing Research | n° 2
- Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approxima... Savoir plus
225,95 €Livraison 2 à 3 semaines225,95 €Livraison 2 à 3 semaines -
Artificial Intelligence in Marketing
- Livre relié | Anglais | Review of Marketing Research | n° 20
- Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place. Here, leading schol... Savoir plus
238,45 €Livraison 2 à 3 semaines238,45 €Livraison 2 à 3 semaines -
Review of Marketing Research
- Livre relié | Anglais | Review of Marketing Research | n° 1
- The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long cha... Savoir plus
225,95 €Livraison 2 à 3 semaines225,95 €Livraison 2 à 3 semaines -
Marketing in a Digital World
- Livre relié | Anglais | Review of Marketing Research | n° 16
- Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing schol... Savoir plus
206,45 €Livraison 2 à 3 semaines206,45 €Livraison 2 à 3 semaines -
Review of Marketing Research
- Livre relié | Anglais | Review of Marketing Research | n° 3
- Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars. The series ... Savoir plus
225,95 €Livraison 2 à 3 semaines225,95 €Livraison 2 à 3 semaines -
Review of Marketing Research
Naresh K Malhotra
- Livre relié | Anglais | Review of Marketing Research | n° 6
- Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies. Savoir plus
214,45 €Livraison 2 à 3 semaines214,45 €Livraison 2 à 3 semaines -
Shopper Marketing and the Role of In-Store Marketing
- Livre relié | Anglais | Review of Marketing Research | n° 11
- This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing and the Role of In-Store Marketing. The chapters draw from academic res... Savoir plus
267,45 €Livraison 2 à 3 semaines267,45 €Livraison 2 à 3 semaines
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