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Vous voulez être sûr que vos cadeaux seront sous le sapin de Noël à temps? Nos magasins vous accueillent à bras ouverts. La plupart de nos magasins sont ouverts également les dimanches, vous pouvez vérifier les heures d'ouvertures sur notre site.
- Retrait gratuit dans votre magasin Club
- 7.000.0000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Livres écrits par Claude C Hopkins
Tous les livres de Claude C Hopkins
-
Scientific Advertising Origins
Robert C Worstell, Claude C Hopkins, John E Kennedy
- Livre broché | Anglais
- All effective modern marketing can be traced to three authors in one time period. If you study the best of the best marketers out there - and then stu... Savoir plus
25,95 €Livraison sous 1 à 4 semaines25,95 €Livraison sous 1 à 4 semaines -
Scientific Advertising
Claude C Hopkins
- Livre broché | Anglais
- Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and just... Savoir plus
11,45 €Livraison 2 à 3 semaines11,45 €Livraison 2 à 3 semaines -
My Life In Advertising - Masters of Marketing Secrets
Worstell, Claude C Hopkins
- Livre broché | Anglais
- This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instru... Savoir plus
27,45 €Livraison 2 à 3 semaines27,45 €Livraison 2 à 3 semaines -
Scientific Advertising - Masters of Marketing Secrets
Robert C Worstell, Claude C Hopkins
- Livre broché | Anglais
- The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The cau... Savoir plus
20,45 €Livraison 2 à 3 semaines20,45 €Livraison 2 à 3 semaines -
Scientific Advertising
Claude C Hopkins
- Livre broché | Anglais
- "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." -- Adver... Savoir plus
11,95 €Livraison 1 à 2 semaines11,95 €Livraison 1 à 2 semaines -
Scientific Advertising
Claude C Hopkins
- Livre broché | Anglais
- Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured... Savoir plus
11,45 €Livraison 2 à 3 semaines11,45 €Livraison 2 à 3 semaines -
Scientific Advertising
Claude C Hopkins
- Livre relié | Anglais
- In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the sec... Savoir plus
25,95 €Livraison 2 à 3 semaines25,95 €Livraison 2 à 3 semaines -
Scientific Advertising
Claude C Hopkins
- Livre broché | Anglais
- The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertising, nearly 100 years ago. It is a tribute to the vis... Savoir plus
15,45 €Livraison 1 à 2 semaines15,45 €Livraison 1 à 2 semaines -
My Life in Advertising
Claude C Hopkins
- Livre relié | Anglais
- This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in... Savoir plus
44,95 €Livraison sous 1 à 4 semaines44,95 €Livraison sous 1 à 4 semaines -
My Life in Advertising
Claude C Hopkins
- Livre relié | Anglais
- This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in... Savoir plus
26,45 €Livraison sous 1 à 4 semaines26,45 €Livraison sous 1 à 4 semaines -
Scientific Advertising
Claude C Hopkins
- Livre broché | Anglais
- American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that cou... Savoir plus
10,95 €Livraison sous 2 jours ouvrables10,95 €Livraison sous 2 jours ouvrables -
My Life in Advertising
Claude C Hopkins
- Livre broché | Anglais
- This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, "This book is not written as a personal... Savoir plus
14,95 €Livraison 2 à 3 semaines14,95 €Livraison 2 à 3 semaines -
My Life in Advertising
Claude C Hopkins
- Livre broché | Anglais
- This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in... Savoir plus
16,95 €Livraison 1 à 2 semaines16,95 €Livraison 1 à 2 semaines -
Claude C. Hopkins' Scientific Advertising With My Life in Advertising
Robert C Worstell, Claude C Hopkins
- Livre broché | Anglais | Masters of Copywriting
- "Scientific Advertising" is still regarded as one of the all-time great classics in advertising. This book was originally written in 1923 and is consi... Savoir plus
26,95 €Livraison 1 à 2 semaines26,95 €Livraison 1 à 2 semaines -
Scientific Advertising
Claude C Hopkins
- Livre broché | Anglais
- David Ogilvy said of Scientific Advertising, "Nobody should be allowed to have anything to do with advertising until he has read this book seven times... Savoir plus
18,45 €Livraison 2 à 3 semaines18,45 €Livraison 2 à 3 semaines -
Scientific Advertising
Claude C Hopkins
- Livre broché | Anglais
- Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fu... Savoir plus
13,95 €Livraison 2 à 3 semaines13,95 €Livraison 2 à 3 semaines -
My Life in Advertising
Claude C Hopkins
- Livre broché | Anglais
- This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in... Savoir plus
27,95 €Livraison sous 1 à 4 semaines27,95 €Livraison sous 1 à 4 semaines -
Scientific Advertising
Claude C Hopkins
- Livre broché | Anglais
- The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The cau... Savoir plus
11,95 €Livraison 1 à 2 semaines11,95 €Livraison 1 à 2 semaines -
Scientific Advertising
Claude C Hopkins
- Livre relié | Anglais
- The Western student is apt to be somewhat confused in his ideas regarding the Yogis and their philosophy and practice. Travelers to India have written... Savoir plus
27,45 €Livraison 2 à 3 semaines27,45 €Livraison 2 à 3 semaines
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