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Livres écrits par Nigel Piercy
Tous les livres de Nigel Piercy
-
Export Strategy
Nigel Piercy
- Livre broché | Anglais | Routledge Library Editions: Marketing
- This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the me... Savoir plus
58,45 €Livraison 1 à 2 semaines58,45 €Livraison 1 à 2 semaines -
Marketing Organisation (RLE Marketing)
Nigel Piercy
- Livre relié | Anglais | Routledge Library Editions: Marketing
- Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decisi... Savoir plus
206,45 €Livraison 1 à 2 semaines206,45 €Livraison 1 à 2 semaines -
Managing Marketing Information (RLE Marketing)
Nigel Piercy, Martin Evans
- Livre relié | Anglais | Routledge Library Editions: Marketing | n° 17
- A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this ke... Savoir plus
206,45 €Livraison 1 à 2 semaines206,45 €Livraison 1 à 2 semaines -
Export Strategy
Nigel Piercy
- Livre relié | Anglais | Routledge Library Editions: Marketing
- This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the me... Savoir plus
198,95 €Livraison 1 à 2 semaines198,95 €Livraison 1 à 2 semaines -
Marketing Budgeting (RLE Marketing)
Nigel Piercy
- Livre relié | Anglais | Routledge Library Editions: Marketing
- This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stres... Savoir plus
237,95 €Livraison sous 1 à 4 semaines237,95 €Livraison sous 1 à 4 semaines -
Managing Marketing Information (RLE Marketing)
Nigel Piercy, Martin Evans
- Livre broché | Anglais | Routledge Library Editions: Marketing
- A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this ke... Savoir plus
59,45 €Livraison 1 à 2 semaines59,45 €Livraison 1 à 2 semaines -
Marketing Strategy and Competitive Positioning
Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee
- Ebook | Anglais
- For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Understand ... Savoir plus
52,99 €Disponible immédiatement52,99 €Disponible immédiatement -
Marketing Strategy and Competitive Positioning
Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd
- Livre broché | Anglais
- Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on comp... Savoir plus
74,45 €Livraison 1 à 2 semaines74,45 €Livraison 1 à 2 semaines -
Marketing Organisation (RLE Marketing)
Nigel Piercy
- Livre broché | Anglais | Routledge Library Editions: Marketing
- Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decisi... Savoir plus
59,45 €Livraison 1 à 2 semaines59,45 €Livraison 1 à 2 semaines -
Marketing Strategy and Competitive Positioning
Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee
- Ebook | Anglais
- The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Compe... Savoir plus
52,99 €Disponible immédiatement52,99 €Disponible immédiatement -
Marketing Budgeting (RLE Marketing)
Nigel Piercy
- Livre broché | Anglais | Routledge Library Editions: Marketing
- This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stres... Savoir plus
60,45 €Livraison sous 1 à 4 semaines60,45 €Livraison sous 1 à 4 semaines -
Marketing Strategy and Competitive Positioning
Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee
- Ebook | Anglais
- For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Understand ... Savoir plus
50,87 €Disponible immédiatement50,87 €Disponible immédiatement -
Marketing Strategy and Competitive Positioning
Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee
- Livre broché | Anglais
- For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Understand ... Savoir plus
95,45 €Date de disponibilité inconnue95,45 €Date de disponibilité inconnue -
Marketing Strategy and Competitive Positioning
Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee
- Livre broché
- Marketing Strategy and Competitive Positioning, 8th edition offers a deep understanding of the process for developing and implementing a rigorous mark... Savoir plus
83,95 €Date de disponibilité inconnue83,95 €Date de disponibilité inconnue
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