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Nos liseuses Vivlio rencontrent actuellement des problèmes de synchronisation. Nous faisons tout notre possible pour résoudre ce problème le plus rapidement possible. Toutes nos excuses pour la gêne occasionnée !
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- 7.000.0000 titres dans notre catalogue
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Résultats pour "Routledge Library Editions: Marketing"
-
Export Strategy
Nigel Piercy
- Livre broché | Anglais | Routledge Library Editions: Marketing
- This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the me... Savoir plus
58,45 €Livraison 1 à 2 semaines58,45 €Livraison 1 à 2 semaines -
Strategic Marketing Management (RLE Marketing)
Gordon Foxall
- Livre relié | Anglais | Routledge Library Editions: Marketing | n° 3
- This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and ... Savoir plus
206,45 €Livraison 1 à 2 semaines206,45 €Livraison 1 à 2 semaines -
Competitive Marketing (RLE Marketing)
John O'Shaughnessy
- Livre broché | Anglais | Routledge Library Editions: Marketing
- This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic b... Savoir plus
59,45 €Livraison 1 à 2 semaines59,45 €Livraison 1 à 2 semaines -
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
Stuart St P Slatter
- Livre broché | Anglais | Routledge Library Editions: Marketing
- This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selec... Savoir plus
62,45 €Livraison 1 à 2 semaines62,45 €Livraison 1 à 2 semaines -
Marketing and Marketing Assessment (Rle Marketing)
J L Sewell
- Livre relié | Anglais | Routledge Library Editions: Marketing
- This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic b... Savoir plus
153,95 €Livraison sous 1 à 4 semaines153,95 €Livraison sous 1 à 4 semaines -
The Marketing Environment (RLE Marketing)
John A Dawson
- Livre relié | Anglais | Routledge Library Editions: Marketing
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229,45 €Livraison 1 à 2 semaines229,45 €Livraison 1 à 2 semaines -
Organization and Marketing (RLE Marketing)
Peter Spillard
- Livre relié | Anglais | Routledge Library Editions: Marketing | n° 23
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198,95 €Livraison 1 à 2 semaines198,95 €Livraison 1 à 2 semaines -
Innovation and New Product Marketing (RLE Marketing)
David F Midgley
- Livre broché | Anglais | Routledge Library Editions: Marketing
- This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some su... Savoir plus
62,45 €Livraison 1 à 2 semaines62,45 €Livraison 1 à 2 semaines -
The Rise and Fall of Mass Marketing (RLE Marketing)
- Livre relié | Anglais | Routledge Library Editions: Marketing
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206,45 €Livraison 1 à 2 semaines206,45 €Livraison 1 à 2 semaines -
Marketing Organisation (RLE Marketing)
Nigel Piercy
- Livre relié | Anglais | Routledge Library Editions: Marketing
- Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decisi... Savoir plus
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Competitive Marketing
John O'Shaughnessy
- Livre relié | Anglais | Routledge Library Editions: Marketing | n° 16
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427,95 €Livraison 1 à 2 semaines427,95 €Livraison 1 à 2 semaines -
Adding Value (RLE Marketing)
- Livre broché | Anglais | Routledge Library Editions: Marketing
- An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history... Savoir plus
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The Rise and Fall of Mass Marketing (RLE Marketing)
- Livre broché | Anglais | Routledge Library Editions: Marketing
- This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century... Savoir plus
59,45 €Livraison 1 à 2 semaines59,45 €Livraison 1 à 2 semaines -
Managing Marketing Information (RLE Marketing)
Nigel Piercy, Martin Evans
- Livre relié | Anglais | Routledge Library Editions: Marketing | n° 17
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Tourism Marketing and Management in the Caribbean (RLE Marketing)
- Livre relié | Anglais | Routledge Library Editions: Marketing | n° 5
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76,45 €Livraison 1 à 2 semaines76,45 €Livraison 1 à 2 semaines -
Industrial Marketing Research (RLE Marketing)
Nicholas Stacey, Aubrey Wilson
- Livre relié | Anglais | Routledge Library Editions: Marketing
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206,45 €Livraison 1 à 2 semaines206,45 €Livraison 1 à 2 semaines -
Strategic Marketing Management (RLE Marketing)
Gordon Foxall
- Livre broché | Anglais | Routledge Library Editions: Marketing
- This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and ... Savoir plus
59,45 €Livraison 1 à 2 semaines59,45 €Livraison 1 à 2 semaines -
Marketing in Developing Countries (RLE Marketing)
- Livre relié | Anglais | Routledge Library Editions: Marketing
- The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They conside... Savoir plus
206,45 €Livraison 1 à 2 semaines206,45 €Livraison 1 à 2 semaines -
Export Strategy
Nigel Piercy
- Livre relié | Anglais | Routledge Library Editions: Marketing
- This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the me... Savoir plus
198,95 €Livraison 1 à 2 semaines198,95 €Livraison 1 à 2 semaines -
Marketing Budgeting (RLE Marketing)
Nigel Piercy
- Livre relié | Anglais | Routledge Library Editions: Marketing
- This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stres... Savoir plus
237,95 €Livraison sous 1 à 4 semaines237,95 €Livraison sous 1 à 4 semaines -
Managing Marketing Information (RLE Marketing)
Nigel Piercy, Martin Evans
- Livre broché | Anglais | Routledge Library Editions: Marketing
- A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this ke... Savoir plus
59,45 €Livraison 1 à 2 semaines59,45 €Livraison 1 à 2 semaines -
Marketing and Marketing Assessment (RLE Marketing)
J L Sewell
- Livre broché | Anglais | Routledge Library Editions: Marketing
- This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic b... Savoir plus
61,45 €Livraison sous 1 à 4 semaines61,45 €Livraison sous 1 à 4 semaines -
Industrial Advertising Copy (RLE Marketing)
R Bigelow Lockwood
- Livre relié | Anglais | Routledge Library Editions: Marketing
- This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of treme... Savoir plus
221,95 €Livraison 1 à 2 semaines221,95 €Livraison 1 à 2 semaines -
Advertising for Account Holders (RLE Marketing)
Nigel Linacre
- Livre broché | Anglais | Routledge Library Editions: Marketing
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58,45 €Livraison 1 à 2 semaines58,45 €Livraison 1 à 2 semaines