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Résultats pour "Routledge Library Editions: Marketing"
-
Marketing in Perspective (RLE Marketing)
Simon Majaro
- Livre relié | Anglais | Routledge Library Editions: Marketing
- This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 198... Savoir plus
206,45 €Livraison 1 à 2 semaines206,45 €Livraison 1 à 2 semaines -
Planning the Corporate Reputation (RLE Marketing)
Vic Markham
- Livre broché | Anglais | Routledge Library Editions: Marketing
- This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued ... Savoir plus
59,45 €Livraison 1 à 2 semaines59,45 €Livraison 1 à 2 semaines -
The Rise and Fall of Mass Marketing (RLE Marketing)
- Livre broché | Anglais | Routledge Library Editions: Marketing
- This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century... Savoir plus
59,45 €Livraison 1 à 2 semaines59,45 €Livraison 1 à 2 semaines -
Marketing Budgeting (RLE Marketing)
Nigel Piercy
- Livre broché | Anglais | Routledge Library Editions: Marketing
- This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stres... Savoir plus
63,45 €Livraison sous 1 à 4 semaines63,45 €Livraison sous 1 à 4 semaines -
Marketing Management in Air Transport (RLE Marketing)
Jack L Grumbridge
- Livre broché | Anglais | Routledge Library Editions: Marketing
- This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. ... Savoir plus
59,45 €Livraison 1 à 2 semaines59,45 €Livraison 1 à 2 semaines -
Marketing Budgeting (RLE Marketing)
Nigel Piercy
- Livre relié | Anglais | Routledge Library Editions: Marketing
- This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stres... Savoir plus
250,95 €Livraison sous 1 à 4 semaines250,95 €Livraison sous 1 à 4 semaines -
Marketing for the Developing Company (RLE Marketing)
John Winkler
- Livre broché | Anglais | Routledge Library Editions: Marketing
- This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and pr... Savoir plus
59,45 €Livraison 1 à 2 semaines59,45 €Livraison 1 à 2 semaines -
Marketing and Marketing Assessment (Rle Marketing)
J L Sewell
- Livre relié | Anglais | Routledge Library Editions: Marketing
- This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic b... Savoir plus
162,45 €Livraison sous 1 à 4 semaines162,45 €Livraison sous 1 à 4 semaines -
Competitive Marketing
John O'Shaughnessy
- Livre relié | Anglais | Routledge Library Editions: Marketing | n° 16
- This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic b... Savoir plus
427,95 €Livraison 1 à 2 semaines427,95 €Livraison 1 à 2 semaines -
Marketing in Developing Countries (RLE Marketing)
- Livre relié | Anglais | Routledge Library Editions: Marketing
- The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They conside... Savoir plus
206,45 €Livraison 1 à 2 semaines206,45 €Livraison 1 à 2 semaines -
Adding Value (RLE Marketing)
- Livre relié | Anglais | Routledge Library Editions: Marketing
- An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history... Savoir plus
221,95 €Livraison 1 à 2 semaines221,95 €Livraison 1 à 2 semaines -
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
Stuart St P Slatter
- Livre broché | Anglais | Routledge Library Editions: Marketing
- This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selec... Savoir plus
62,45 €Livraison 1 à 2 semaines62,45 €Livraison 1 à 2 semaines -
Marketing for the Developing Company (Rle Marketing)
John Winkler
- Livre relié | Anglais | Routledge Library Editions: Marketing
- This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and pr... Savoir plus
206,45 €Livraison 1 à 2 semaines206,45 €Livraison 1 à 2 semaines -
Industrial Advertising Copy (RLE Marketing)
R Bigelow Lockwood
- Livre relié | Anglais | Routledge Library Editions: Marketing
- This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of treme... Savoir plus
221,95 €Livraison 1 à 2 semaines221,95 €Livraison 1 à 2 semaines -
Masters of Advertising Copy (RLE Marketing)
- Livre relié | Anglais | Routledge Library Editions: Marketing | n° 4
- This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost ... Savoir plus
206,45 €Livraison 1 à 2 semaines206,45 €Livraison 1 à 2 semaines -
Advertising for Account Holders (RLE Marketing)
Nigel Linacre
- Livre broché | Anglais | Routledge Library Editions: Marketing
- The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media func... Savoir plus
58,45 €Livraison 1 à 2 semaines58,45 €Livraison 1 à 2 semaines -
Marketing and Marketing Assessment (RLE Marketing)
J L Sewell
- Livre broché | Anglais | Routledge Library Editions: Marketing
- This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic b... Savoir plus
64,95 €Livraison sous 1 à 4 semaines64,95 €Livraison sous 1 à 4 semaines -
Strategic Marketing Management (RLE Marketing)
Gordon Foxall
- Livre broché | Anglais | Routledge Library Editions: Marketing
- This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and ... Savoir plus
59,45 €Livraison 1 à 2 semaines59,45 €Livraison 1 à 2 semaines -
Strategic Marketing Management (RLE Marketing)
Gordon Foxall
- Livre relié | Anglais | Routledge Library Editions: Marketing | n° 3
- This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and ... Savoir plus
206,45 €Livraison 1 à 2 semaines206,45 €Livraison 1 à 2 semaines -
Marketing (RLE Marketing)
Arnold K Weinstein
- Livre broché | Anglais | Routledge Library Editions: Marketing
- Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approa... Savoir plus
59,45 €Livraison 1 à 2 semaines59,45 €Livraison 1 à 2 semaines -
Marketing Management in Air Transport
Jack Grumbridge
- Livre relié | Anglais | Routledge Library Editions: Marketing | n° 6
- This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. ... Savoir plus
168,45 €Livraison 1 à 2 semaines168,45 €Livraison 1 à 2 semaines -
The Early Advertising Scene (RLE Marketing)
Harden B Leachman
- Livre relié | Anglais | Routledge Library Editions: Marketing | n° 10
- Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in ... Savoir plus
199,45 €Livraison sous 1 à 4 semaines199,45 €Livraison sous 1 à 4 semaines -
Managing Marketing Information (RLE Marketing)
Nigel Piercy, Martin Evans
- Livre broché | Anglais | Routledge Library Editions: Marketing
- A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this ke... Savoir plus
59,45 €Livraison 1 à 2 semaines59,45 €Livraison 1 à 2 semaines -
The Marketing Environment (RLE Marketing)
John A Dawson
- Livre broché | Anglais | Routledge Library Editions: Marketing
- This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerne... Savoir plus
90,45 €Livraison 1 à 4 semaines90,45 €Livraison 1 à 4 semaines