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Étude de marché
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Consumerism
- Livre broché | Anglais | Opposing Viewpoints
- Editor Roman Espejo has compiled several essays across four chapters that debate essential topics relating to consumerism. Readers will evaluate the i... Savoir plus
54,45 €Livraison 1 à 4 semaines54,45 €Livraison 1 à 4 semaines -
Mentions: 8 Effective AIDA Digital Marketing Strategies for Generating Leads & Sales Using Word-of-Mouth Marketing
Bernard Kelvin Clive
- Ebook | Anglais
- Mentions - Generate Leads with Word-of-Mouth Marketing Mentions is all you need to acquire leads through word of mouth. With the power of Mention, you... Savoir plus
5,49 €Disponible immédiatement5,49 €Disponible immédiatement -
Edgar Morin et la théorie de la complexité
Olivier Brunel
- Ebook | Français
- Si en France les sciences de gestion se sont rapidement emparées de la complexité (Martinet, 1993 ; Thietart et Forgues, 1995), le marketing n’a, pour... Savoir plus
3,99 €Disponible immédiatement3,99 €Disponible immédiatement -
Comment avoir de l'argent liquide d'urgence
Stephanie Leurquin, Julia Leurquin-d'Ardacosse
- Livre broché | Français
- Comment obtenir de l'argent liquide d'urgence? e st un guide pratique et informatif qui explore les stratégies et les moyens d'obtenir de l'argent liq... Savoir plus
20,45 €Livraison 1 à 2 semaines20,45 €Livraison 1 à 2 semaines -
Fundamentals of Marketing Research
- Livre relié | SAGE Library in Marketing
- Drawing together seminal and cutting-edge papers on qualitative and quantitative market research, this collection has been compiled by an award-winnin... Savoir plus
1.320,45 €Livraison 1 à 2 semaines1.320,45 €Livraison 1 à 2 semaines -
The Invention and ""The Detainee
Wole Soyinka
- Livre broché
- The title provides sound insight into conducting marketing research. It is based on a simulated research study, applicable to both consumer and busine... Savoir plus
18,45 €Livraison 1 à 2 semaines18,45 €Livraison 1 à 2 semaines -
Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics
- Livre relié | Anglais | Advances in Business Information Systems and Analytics
- The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, busi... Savoir plus
384,45 €Livraison sous 1 à 4 semaines384,45 €Livraison sous 1 à 4 semaines -
CB7 (with CourseMate and Career Transitions 2.0, 1 term (6 months) Printed Access Card), m. Buch, m. Online-Zugang; .
Barry Babin, Eric Harris
- Livre broché | Anglais
- Created by the continuous feedback of a "student-tested, faculty-approved" process, this title delivers a visually appealing, succinct print component... Savoir plus
67,45 €Livraison 1 à 2 semaines67,45 €Livraison 1 à 2 semaines -
Legends in Strategic Marketing: Rajan Varadarajan
- Livre | Anglais | Legends in Strategic Marketing
- The Legends in Strategic Marketing series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field of ... Savoir plus
628,95 €Livraison 1 à 2 semaines628,95 €Livraison 1 à 2 semaines -
Online and Walk in Travel Agent Strategy Comparison
Johnny Ch Lok
- Livre broché | Anglais | Strategy
- Airline travel agency AirAsia in the domestic airline low cost strategyThere are three major characteristics of the airline industry namely is product... Savoir plus
27,95 €Livraison sous 1 à 4 semaines27,95 €Livraison sous 1 à 4 semaines -
Driving Traffic and Customer Activity Through Affiliate Marketing
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in... Savoir plus
244,95 €Livraison sous 1 à 4 semaines244,95 €Livraison sous 1 à 4 semaines -
Machine And Psychology Consumer Behavioral
John Lok
- Livre broché | Anglais
- I wrote this book for several reasons. I want to give my opinions to let businessmen to know how to apply psychological method or behavioral economic ... Savoir plus
22,45 €Livraison 1 à 2 semaines22,45 €Livraison 1 à 2 semaines -
The Guiding Purpose Strategy
Markus Kramer
- Livre broché | Anglais
- Purpose is the Know-Why. And in today's day and age, Know-Why is the new know-how. But understanding, articulating and knowing your Purpose is more th... Savoir plus
29,95 €Livraison 2 à 3 semaines29,95 €Livraison 2 à 3 semaines -
Consumer Behavior II
- Livre relié | Anglais | Sage Library in Business and Management
- Contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sc... Savoir plus
698,95 €Livraison 1 à 2 semaines698,95 €Livraison 1 à 2 semaines -
Factors Influence Future US Consumer Behavior
John Lok
- Livre broché | Anglais
- This book concerns how to apply behavioral economy and psychological methods to predict future America consumption market trend. I shall focus on only... Savoir plus
18,45 €Livraison 1 à 2 semaines18,45 €Livraison 1 à 2 semaines -
Luxury Selling
Francis Srun
- Livre broché | Anglais
- Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision... Savoir plus
40,45 €Livraison sous 1 à 4 semaines40,45 €Livraison sous 1 à 4 semaines -
Voice of the Customer
Kai Yang
- Livre relié | Anglais
- Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online e... Savoir plus
198,45 €Livraison 2 à 3 semaines198,45 €Livraison 2 à 3 semaines -
Research in Consumer Behavior
- Livre relié | Anglais | Research in Consumer Behavior | n° 14
- This volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held at Oxford University in August, 2012. The 18 papers i... Savoir plus
312,95 €Livraison 2 à 3 semaines312,95 €Livraison 2 à 3 semaines -
Competition and Efficiency in the Arab World
- Livre relié | Anglais
- This is the first book dealing with competition and efficiency issues in the Arab world. Combining quantitative analysis and field surveys to assess t... Savoir plus
113,45 €Livraison 1 à 2 semaines113,45 €Livraison 1 à 2 semaines -
Rule of Law in China
Katrin Blasek
- Livre broché | Anglais | briefs in Law
- This book analyzes in detail differing interpretations of the rule of law in Western legal systems and in the People's Republic of China. As the rule ... Savoir plus
63,45 €Livraison sous 1 à 4 semaines63,45 €Livraison sous 1 à 4 semaines -
The Behavioral Economics of Brand Choice
G Foxall, Jorge M Olivera-Castro, Teresa C Schrezenmaier, V James
- Livre relié | Anglais
- This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals t... Savoir plus
83,95 €Livraison 2 à 3 semaines83,95 €Livraison 2 à 3 semaines -
The Rise of Asian Firms
- Livre relié | Anglais | AIB Southeast Asia
- Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from emerging markets. This book presents a... Savoir plus
167,95 €Livraison 2 à 3 semaines167,95 €Livraison 2 à 3 semaines -
Transnational Entrepreneurship in South East Asia
Kazuko Yokoyama, Sarah Louisa Birchley
- Livre broché | Anglais | Emerging-Economy State and International Policy Studies
- This open access book brings together narratives of inbound and outbound expatriate entrepreneurship in Japan to provide a comprehensive overview of i... Savoir plus
83,95 €Livraison 2 à 3 semaines83,95 €Livraison 2 à 3 semaines -
Applying Qualitative Methods to Marketing Management Research
- Livre broché | Anglais
- Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing mana... Savoir plus
111,95 €Livraison 1 à 2 semaines111,95 €Livraison 1 à 2 semaines