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Étude de marché
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Consumerism
- Livre broché | Anglais | Opposing Viewpoints
- Editor Roman Espejo has compiled several essays across four chapters that debate essential topics relating to consumerism. Readers will evaluate the i... Savoir plus
54,45 €Livraison 1 à 4 semaines54,45 €Livraison 1 à 4 semaines -
Comment avoir de l'argent liquide d'urgence
Stephanie Leurquin, Julia Leurquin-d'Ardacosse
- Livre broché | Français
- Comment obtenir de l'argent liquide d'urgence? e st un guide pratique et informatif qui explore les stratégies et les moyens d'obtenir de l'argent liq... Savoir plus
20,45 €Livraison 1 à 2 semaines20,45 €Livraison 1 à 2 semaines -
Fundamentals of Marketing Research
- Livre relié | SAGE Library in Marketing
- Drawing together seminal and cutting-edge papers on qualitative and quantitative market research, this collection has been compiled by an award-winnin... Savoir plus
1.320,45 €Livraison 1 à 2 semaines1.320,45 €Livraison 1 à 2 semaines -
The Invention and ""The Detainee
Wole Soyinka
- Livre broché
- The title provides sound insight into conducting marketing research. It is based on a simulated research study, applicable to both consumer and busine... Savoir plus
18,45 €Livraison 1 à 2 semaines18,45 €Livraison 1 à 2 semaines -
Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics
- Livre relié | Anglais | Advances in Business Information Systems and Analytics
- The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, busi... Savoir plus
384,45 €Livraison sous 1 à 4 semaines384,45 €Livraison sous 1 à 4 semaines -
Legends in Strategic Marketing: Rajan Varadarajan
- Livre | Anglais | Legends in Strategic Marketing
- The Legends in Strategic Marketing series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field of ... Savoir plus
628,95 €Livraison 1 à 2 semaines628,95 €Livraison 1 à 2 semaines -
Online and Walk in Travel Agent Strategy Comparison
Johnny Ch Lok
- Livre broché | Anglais | Strategy
- Airline travel agency AirAsia in the domestic airline low cost strategyThere are three major characteristics of the airline industry namely is product... Savoir plus
27,95 €Livraison sous 1 à 4 semaines27,95 €Livraison sous 1 à 4 semaines -
Driving Traffic and Customer Activity Through Affiliate Marketing
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in... Savoir plus
244,95 €Livraison sous 1 à 4 semaines244,95 €Livraison sous 1 à 4 semaines -
Machine And Psychology Consumer Behavioral
John Lok
- Livre broché | Anglais
- I wrote this book for several reasons. I want to give my opinions to let businessmen to know how to apply psychological method or behavioral economic ... Savoir plus
22,45 €Livraison 1 à 2 semaines22,45 €Livraison 1 à 2 semaines -
Consumer Behavior II
- Livre relié | Anglais | Sage Library in Business and Management
- Contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sc... Savoir plus
698,95 €Livraison 1 à 2 semaines698,95 €Livraison 1 à 2 semaines -
Factors Influence Future US Consumer Behavior
John Lok
- Livre broché | Anglais
- This book concerns how to apply behavioral economy and psychological methods to predict future America consumption market trend. I shall focus on only... Savoir plus
18,45 €Livraison 1 à 2 semaines18,45 €Livraison 1 à 2 semaines -
Voice of the Customer
Kai Yang
- Livre relié | Anglais
- Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online e... Savoir plus
198,45 €Livraison 2 à 3 semaines198,45 €Livraison 2 à 3 semaines -
Competition and Efficiency in the Arab World
- Livre relié | Anglais
- This is the first book dealing with competition and efficiency issues in the Arab world. Combining quantitative analysis and field surveys to assess t... Savoir plus
113,45 €Livraison 1 à 2 semaines113,45 €Livraison 1 à 2 semaines -
The Behavioral Economics of Brand Choice
G Foxall, Jorge M Olivera-Castro, Teresa C Schrezenmaier, V James
- Livre relié | Anglais
- This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals t... Savoir plus
83,95 €Livraison 2 à 3 semaines83,95 €Livraison 2 à 3 semaines -
Applying Qualitative Methods to Marketing Management Research
- Livre broché | Anglais
- Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing mana... Savoir plus
111,95 €Livraison 1 à 2 semaines111,95 €Livraison 1 à 2 semaines -
Private Action for Public Purpose
Alex Murdock
- Livre relié | Anglais
- Covers themes such as reliability, trust, innovation, governance and diversification in relation to the globalisation of the world's largest rescue co... Savoir plus
167,95 €Livraison 2 à 3 semaines167,95 €Livraison 2 à 3 semaines -
Anatomy of a Trend
Henrik Vejlgaard
- Livre broché | Anglais
- A fascinating look at the predictable patterns behind trends It is one of the most puzzling mysteries of modern culture: how do changes in style and t... Savoir plus
27,45 €Livraison 2 à 3 semaines27,45 €Livraison 2 à 3 semaines -
The Brain Audit
Sean D'Souza
- Livre broché | Anglais
- How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that... Savoir plus
54,45 €Livraison 2 à 3 semaines54,45 €Livraison 2 à 3 semaines -
Marketing Research: Tools and Techniques
Nigel Bradley
- Livre broché | Anglais
- Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging in... Savoir plus
86,45 €Livraison 1 à 2 semaines86,45 €Livraison 1 à 2 semaines -
Death in a Consumer Culture
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices... Savoir plus
320,95 €Livraison 2 à 3 semaines320,95 €Livraison 2 à 3 semaines -
Chinese Consumers and the Fashion Market
- Livre relié | Anglais | Springer Fashion Business
- This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing p... Savoir plus
305,45 €Livraison 2 à 3 semaines305,45 €Livraison 2 à 3 semaines -
Laddering
Eric V Holtzclaw
- Livre relié | Anglais
- Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no... Savoir plus
38,95 €Livraison 2 à 3 semaines38,95 €Livraison 2 à 3 semaines -
L'étude marketing du XXIe siècle
Edouard Richemond
- Livre broché | Français
- Comment faire la différence ? Cet ouvrage va directement traiter de la réalisation d'une étude marketing en présentant des techniques novatrices dont ... Savoir plus
24,00 €Livraison 1 à 4 semaines24,00 €Livraison 1 à 4 semaines -
Information-Driven Marketing Decisions
A Coskun Samli
- Livre relié | Anglais
- Data have almost no value in and for themselves. What's important is how they are used to create the information one needs to make informed decisions,... Savoir plus
161,45 €Livraison 2 à 3 semaines161,45 €Livraison 2 à 3 semaines