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- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Think Public Relations
Dennis Wilcox, Glen Cameron, Bryan Reber, Jae-Hwa Shin
Livre broché | Anglais
225,95 €
+ 451 points
Description
-- THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. A better teaching and learning experience This program will provide a better teaching and learning experience--for you and your students. Here's how:
- Improve Critical Thinking--Questions and cases throughout the text encourage students to think critically about public relations topics.
- Engage Students--An appealing visual design and real-world applications engage students in the material.
- Apply Ethics-- Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 424
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780205857258
- Date de parution :
- 29-07-12
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 213 mm x 272 mm
- Poids :
- 793 g
